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Dakota Johnson & Alexander Skarsgård join the brand in a new campaign that celebrates emotional intensity & individuality.
July 3, 2026
By: Rachel Klemovitch
Assistant Editor
Valentino Beauty welcomes Dakota Johnson and Alexander Skarsgård to embody a new, soon-to-be-unveiled chapter of its fragrance story.
At a time when romance risks becoming faded and conventional, Valentino Beauty seeks to reignite intense passion and redefine modern intimacy.
Dakota Johnson and Alexander Skarsgård embody two complementary energies, the partners in crime, at the heart of this new Valentino Beauty chapter.
Valentino Beauty’s new narrative speaks to a generation drawn to authenticity, connection, and unapologetic emotion in a world that often feels restrained.
The campaign marks the beginning of a daring new chapter for Valentino Beauty, one that celebrates emotional intensity, individuality, and the courage to feel deeply.
Valentino Beauty’s Global President, Claudia Marcocci, said:
“We are pleased to welcome Dakota Johnson and Alexander Skarsgård to the Valentino Beauty family. Their unique personalities and magnetic presence perfectly embody the emotional intensity at the heart of this new era.”
Already a fashion ambassador for Maison Valentino, Dakota Johnson brings a presence that is instinctive and gracefully irreverent, and an authenticity that resonates deeply with the brand’s mission of empowering individuality.
Golden Globe winner, Alexander Skarsgård, carries a free-spirited charm and enigmatic magnetism that mirrors the brand’s warmth and its celebration of authentic self-expression.
Together, the two personalities represent a contemporary vision of allure—confident, playful, and unapologetically expressive.
Their dynamic reflects the spirit of the new fragrance narrative: intimate yet powerful, sensual yet free.
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