Vacation SPF Brand Enters Sephora

Vacation launches online at Sephora, just in time for the summer. 

Starting June 20th, Vacation will offer a curated assortment of bestselling SPF and fragrance products, including the Classic Whip franchise, “Vacation” Eau de Toilette, Shimmer Oil SPF 30 and Super Spritz SPF 50. 

The launch will also include two Sephora-exclusive discovery sets designed to introduce Sephora clients to Vacation’s signature approach to sun care.

Lach Hall, Co-Founder of Vacation, said, 

“Entering into Sephora.com in an unconventional way reflects our deliberate strategy for retail expansion to reach consumers where they are. Our approach is rooted in servicing the SPF engaged audience and fulfilling our mission to make sunscreen fun again. We are excited to partner with Sephora.com to drive that next stage of growth for their loyal customers.”

The brand offers high-performance protection, world-class fragrance, distinctive design, and playful formats people want to wear.

To support the Sephora.com launch, Vacation will bring its leisure-enhancing worlds to life through a summer-long campaign spanning digital, social, and experiential touchpoints. 

The brand will also partner with the Sephora Squad, Sephora’s official brand ambassador program, through a dedicated gifting program designed to drive discovery and trial.

The launch marks a notable evolution in Vacation’s retail strategy, deepening the brand’s presence in prestige beauty while building on its momentum across a broad mix of retailers, including Ulta Beauty, Target, Costco, Bloomingdale’s, Erewhon and more.