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Cosmetify releases its mid-year Index, and Huda Beauty reclaims the top spot. Cosmetify also predicts what the end of the year might hold.
July 27, 2026
By: Rachel Klemovitch
Assistant Editor
Cosmetify gives us a mid-year look at the brands leading the industry so far in 2026, analysing everything from social media following and engagement to search demand and online buzz. From TikTok favorites to long-established beauty icons, we’ve tracked the names shaping the conversation.
The Comsetify Mid-Year Index also predicts what the end of the year will look like.
While TirTir took the top spot in last year’s report, Huda Beauty has reclaimed the position thanks to a series of successful product launches, particularly in the booming lip and blush stain categories.
Moving into the second half of 2026, several brands are showing strong potential for continued growth.
K-beauty remains one of the biggest forces shaping the industry, with consumer demand showing no signs of slowing down. Medicube is one to watch, with over 1.5 million monthly searches and a 123% year-on-year increase.
Other K-beauty favorites, including Laneige and Beauty of Joseon, are also continuing to build momentum.
Luxury beauty is another category set to make an impact in the latter half of the year. The relaunch of Marc Jacobs Beauty could also signal a new wave of interest in luxury makeup.
See the full report here.
Top Fragrances of 2025 from Cosmetify
Amazon’s Top Beauty & Personal Care Products for Q2 2026
The Beauty AI Visibility Index 2026
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