(String) Theory Launches Off Campus Fragrance Collection

In anticipation of the upcoming Prime Video series Off Campus, (String) Theory is introducing a limited-edition fragrance collection, launching exclusively on Amazon alongside the series premiere.

Developed by next-generation incubator Maesa, (String) Theory debuted on Amazon with two signature scents: Feral Haze for Her and Feral Haze for Him. 

Each scent is housed in exclusive, collectible packaging. The complimentary packaging features deep reds and silhouetted photos of main characters Garrett Graham and Hannah Wells.

Matt Kellman, GM of (String) Theory, said, 

“We’re thrilled to bring the electric, undeniable love story at the heart of Off Campus to life. The chemistry, vulnerability, and emotional connection that make these characters so compelling is perfectly aligned with (String) Theory’s mission: helping people feel more connected… With the Off Campus editions of our debut scent, Feral Haze, we wanted to create a tangible, sensorial experience that lets fans step into that feeling in a real-world way.”

The limited-edition lineup features the Feral Haze for Him Perfume Oil Rollerball, inspired by Garrett, and the Feral Haze for Her Perfume Oil, inspired by Hannah.

Feral Haze for Him – Garrett Edition fragrance notes include dark rum, oakwood, vanilla caviar, and cognac vapor.

Feral Haze for Her – Hannah Edition includes fragrance notes of vanilla orchid, dark rum, amber, tonka bean, and musk.

Each fragrance is powered by the brand’s signature Phero-Mimetic Technology. This technology is a scientifically backed innovation designed to mimic the effects of pheromones, enhancing confidence, sensuality, and attraction.