Sol De Janeiro Enters Men’s Fragrance 

Sol de Janeiro launched Cheiroso Cologne Mist, its first collection created for men. 

At the center of the collection is Sol de Janeiro’s freshness-enhancing technology, designed to help keep odor in check while delivering a premium scent experience throughout the day.

Rooted in Brazil’s deep soccer culture, Sol de Janeiro built the launch around pelada, the country’s pickup soccer tradition. 

Pelada is less about competition and more about participation. It represents friendship, optimism, inclusion, and the simple joy of coming together.

Cheiroso Collection

The collection introduces Cheiroso 10 and Cheiroso 7, two all-over body cologne mists inspired by soccer’s most iconic jersey numbers. 

Cheiroso 10 pairs crushed cardamom, Brazilian pineapple, and smooth cedarwood, while Cheiroso 7 combines wild lavender, salted macadamia nut, and vanilla woods. 

Portable and easy to reapply, both are designed to move effortlessly from day to night. 

The launch marks a significant expansion for the brand as it enters the men’s category and introduces a distinctly Brazilian perspective to a space traditionally dominated by deodorants and fine fragrance.

Jordan Saxemard, Chief Executive Officer of Sol de Janeiro, said:

“When I joined Sol de Janeiro, one of the opportunities that immediately stood out was bringing the Cheirosa universe to men… We saw an opportunity to introduce a new generation of consumers to Sol de Janeiro through a differentiated combination of premium scent, freshness-enhancing technology and the joyful spirit of Brazil.”

Cheiroso Campagin

The collection debuts through Play It Your Way, a campaign inspired by Brazil’s pelada culture and starring Brazilian actor André Lamoglia. 

A native Carioca, Lamoglia brings an authentic connection to the rituals and spirit that inspired the launch. 

Joined by creator Alejandro Rosario, he brings to life the moments surrounding the game, from getting ready to play to the connections formed long after the final whistle, capturing the energy and camaraderie that define pelada.

Cheiroso Cologne Mist began rolling out with a “Coming Soon” experience on Sephora.com on July 10, followed by an exclusive Sephora app preview on July 13. It will be fully available online on July 14 and in stores on August 21.