Olive Young Opens Second California Store

Olive Young, Korea’s leading beauty and lifestyle retailer, opened its second U.S. store at Westfield Century City in Los Angeles. 

The location follows the successful debut of the company’s first U.S. store in Pasadena last month and marks Olive Young’s second retail location in the United States.

The 2,694-square-foot location features selections across various categories, including skincare, derma care, makeup, beauty tools and wellness, bringing together bestselling products, viral trends and customer favorites from Korea and interactive experiences.

Jane Yang, Head of Retail Operations at Olive Young USA, said,

“We’re excited to bring Olive Young to Westfield Century City and introduce more customers to the way beauty is discovered in Korea. From popular K-beauty brands to personalized services and trend-driven product curation, our goal is to create a destination where customers can explore, test and discover products that fit their individual needs and routines.”

To support personalized product discovery, the store includes several experiential elements, which can also be found in the Pasadena location. 

Personalization experiences include the Skin Scan, a complimentary skin analysis service that provides customized product recommendations based on individual skin concerns. 

Customers can also explore The Boost & Glow Bar featuring trending serums and essences, The Prep Bar showcasing popular toner pads and sun care products, and a dedicated beauty devices section highlighting at-home skincare technologies widely used by Korean beauty consumers.

Opening Celebration

To celebrate the opening, Olive Young partnered with Chamberlain Coffee for a limited-time activation from June 13 through June 22. 

Customers purchasing a featured beverage, the Olive Young Glow Matcha Latte, at Chamberlain Coffee Century City Cafe will receive a voucher redeemable at Olive Young Century City for exclusive product samples.

Grand opening promotions will run from June 13 through June 26 and include tiered savings opportunities, limited-edition gifts with purchase, and special offers on bestselling products across multiple categories.