Not Your Mother’s New Hair Products Include a Serum & Mask

Not Your Mother’s new hair products are hitting store shelves just in time to tame summer frizz. The lineup includes five new “Curl Talk” additions, plus two new “All Eyes on Me” products exclusive to Target.

Not Your Mother’s new hair products address a range of hair care needs. Read about them below. The hair care brand chose various types of packaging with dispensing systems matched to each formula.

Additions to the ‘Curl Talk’ Collection

• Clean Slate Daily Shampoo + Conditioner are in tubes with flip-top caps. The cleansing duo removes buildup.
• Deep Hydration Mask is available in two types of packages—a jar or single-use sachets. The moisture-rich treatment softens, nourishes, and revives dry curls.
• Overnight Serum is in a bottle with an ergonomic pump dispenser that has an oversized actuator. It tames frizz and seals split ends.
• Hydrating Lightweight Oil is in a bottle with a serum pump. It instantly hydrates and adds shine.

Additions to the ‘All Eyes on Me’ Line Exclusive to Target

• In-Shower Gloss is a post-shampoo treatment, in a bottle, that smooths and shines.
• Glossy Shine & Protect Spray boosts shine, smooths frizz, and locks in moisture. It will also protects strands when using heat styling tools, up to 450 degrees. It’s in a bottle with a fine mist spray pump.

The “Curl Talk” collection is for curls, waves, and coils. The new products feature a fresh citrus-floral scent. “All Eyes on Me” products are designed to boost shine while promoting healthy locks.