Nexxus Taps Ciara Miller for ‘Claim Your Space’ Campaign

Nexxus is launching “Claim Your Space,” a new campaign featuring breakout star Ciara Miller that celebrates the defiant power of presence. 

This new campaign starts with the brand’s newest innovation in the brand’s Styling & Finishing Line. The Nexxus Air Shape Workable Hold Texture Spray is here to add and hold the airy volume you need to help you unapologetically claim your space in both your hair and your life.

Lynn Fischer, Head of Brand, Nexxus North America, said, 

“Historically, the world has tried to dim the light of women everywhere by pressuring them to be smaller and quieter, but with ‘Claim Your Space,’ Nexxus is actively working to change that narrative. Partnering with Ciara was a natural choice because she perfectly captures what happens when visible, larger-than-life confidence and inner strength come together. The entire Styling & Finishing Line, including the new Air Shape Workable Hold Texture Spray, was designed to help our consumers channel that same unapologetic power.”

Ciara Miller is an entrepreneur, reality TV star, and woman who refuses to shrink when the spotlight gets hot. Miller is the perfect partner for a campaign and product line designed to take your confidence to the next level. 

In a new, social-first spot and later hitting digital billboards and streaming platforms, Miller will be taking over the city streets to show what happens when volume becomes presence, hair becomes attitude, and confidence literally changes the scale of the world around her.

The “Claim Your Space” campaign will continue to dominate social feeds with an exclusive “red carpet” vignette rolling out shortly after the ad’s debut. 

These digital clips will feature Miller moving through a world that literally expands around her. Through this, Nexxus is inviting every woman who refuses to blend into the background to step into a space where their presence is even more visible, showcasing how the lift of Ais Shape Workable Hold Texture Spray empowers anyone to shift the energy of a room.

The Nexxus Styling & Finishing Line, the Air Shape Workable Hold Texture Spray is hybrid styling at its finest, giving you airy volume, effortless lived-in texture, and touchable hold all in one step.