Newsweek Recognizes Coty’s AI Literacy Program

Coty announced that its enterprise AI literacy program, “Supercharge with AI: Scaling Enterprise-Wide AI Literacy & Adoption to Transform How Coty Works” (Supercharge with AI), has been named a winner of Newsweek’s AI Impact Award in the “AI Workplace: Best Outcomes, Employee Engagement” category. 

Anna von Bayern, Chief Corporate Affairs Officer, Coty, said, 

“Winning the Newsweek AI Impact Award is a tremendous recognition of what our people have built together. Supercharge with AI has become a movement to put powerful, responsible AI tools into the hands of every Coty employee and to fundamentally change how we work, create, and make decisions. The fact that this program was designed and delivered by Coty employees themselves is a point of real pride. We’re democratizing AI skills at scale, and the impact is already showing up in our creativity, our productivity, and our culture.”

Launched and scaled in 100 days, Supercharge with AI is one of the beauty industry’s largest enterprise AI training programs to date. 

The program focuses on embedding AI into everyday workflows, accelerating decision-making, and empowering creative processes across functions and geographies. 

To date, the program has delivered:

• 3,500 employees trained globally in 100 days, and counting – 2,500 in person and 1,000 via online sessions, representing almost half of Coty’s email-enabled workforce.
• More than 100% increase in active AI usage, demonstrating sustained behavioral change and daily integration into work.
• Industry recognition for Coty’s program as a best-in-class example of AI upskilling in beauty.
• External certification for participants through a partnership with the Vjal Institute, combining practical skills with industry-recognized credentials.
• A Champions network, a 100-day AI Challenge, and ongoing Q&A hubs to sustain momentum beyond initial training.

Supercharge with AI is a continuous enterprise capability-building platform with refreshed content, ongoing training that is specialized to each function, and embedded AI behaviors that scale across geographies and levels.

The award program recognizes organizations applying artificial intelligence to drive innovation, improve operations, solve complex challenges, and create measurable business or societal impact.

Coty extends its thanks to all Coty associates who were the driving force behind the program, and to its partner, the Vjal Institute, for their role in this journey.