Millie Bobby Brown Debuts Campaign for New Pineapple Moisturizer

To kick off the new Florence by Mills Pineapple Whip 24HR Replenishing Moisturizer, actress and founder Millie Bobby Brown starred in a nostalgic, witty “24-Hour Skin Retreat” brand campaign video.

Written entirely by herself, the script cleverly references years of commentary surrounding her appearance, age, and body.

Shot by cinematographer Hailey Moore, the playful ad is also packed with witty clapbacks by Millie. 

Filled with “if you know, you know” moments, the campaign reinforces a broader message around confidence, self-expression, and tuning out outside noise.

The Florence by Mills’ new Pineapple Whip 24HR Replenishing Moisturizer is a dermatologist-tested gel-cream moisturizer.

It comes in a round purple jar, a classic look and shape for the Florence by Mills brand. 

It has been clinically shown to provide 24-hour hydration, improve the skin barrier in as little as 15 minutes, and immediately boost hydration by 47%. 

The formula features pineapple and coconut, which are rich in Vitamin C, texture-refining, smoothing enzymes, and electrolytes for deep hydration. It also has Niacinamide to combat skin damage, and Hyaluronic Acid and Vitamin B5 to improve the skin’s barrier and lock-in moisture.