Beauty Launches

Kendall Jenner Highlights Anua’s Retinol Gua Sha Cream

Anua’s Retinol Gua Sha Cream comes with a built-in massage applicator, shaped for the jawline, neck, and décolleté.

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By: Rachel Klemovitch

Assistant Editor

In partnership with K-beauty brand Anua, Kendall Jenner highlighted the brand’s Collagen Retinol Gua Sha Cream as part of her post-workout skincare detox routine. 

The TikTok post follows Anua’s recent announcement naming Jenner as its first-ever Global Brand Ambassador, after using and supporting the brand herself.

The Anua Retinol Gua Sha Cream combines a nourishing neck cream with a built-in cooling gua sha-inspired massage applicator designed to target the jawline, neck, and décolleté. 

The innovative W-shaped applicator supports a targeted lifting massage and a refreshing cooling effect.

As interest in facial massage, contouring treatments, and at-home sculpting techniques continues to grow, the Retinol Gua Sha Cream offers a convenient alternative to traditional gua sha tools by combining targeted massage and advanced skincare benefits in a single step.

The formula helps improve the appearance of firmness, elasticity, and facial contours with retinol, collagen, and peptides. 

In the TikTok video, Kendall demonstrates how she incorporates the product into her routine following a workout, explaining that she uses the cream similarly to a traditional gua sha tool. 

She noted that she enjoys the ease of application and highlighted the formula’s collagen and retinol ingredients.

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