Jo Malone Veggies Fragrance Collection Debuts

The Jo Malone Veggies fragrance collection of garden-inspired scents has launched, just in time for summer, by Jo Malone London.

The limited-edition line includes three colognes in 30ml bottles—in opaque colors inspried by each scent. They are:

Velvety Butternut Cologne, in a buttery yellow bottle, is warm and comforting woody gourmand. It has a bright ginger top note, a butternut heart note with tonka bean, and a patchouli base.

Scarlet Beetroot Cologne, in a deep beet-red bottle, features a blackcurrant top note desribed as juicy and crisp. The beetroot accord at its heart captures the scent of a freshly cut, earthy beetroot. an earthiness. The fragrance ends with a patchouli base.

Carrot Blossom Cologne, in an orange bottle, includes fennel is a top note. The carrot bloosom heart note is sweet, but subtle. The patchouli base mixes with orange flower and white musk.

Candles & Hand Wash Complete the Line

In addition to the three colognes, the Jo Malone Veggies Collection includes Tomato Leaf Hand Wash, a Green Tomato Vine Candle in two sizes, and a Green Tomato Vine Diffuser.

There’s also a Discovery Set for consumers that may be unsure about smelling like garden vegetables. Packaged as an easy way to try each scent before purchasing a full-size bottle of cologne, the set includes three spray vials in a decorative box.

Related: Jo Malone London Launches New Hair & Body Wash

A Fun Promotion

The team at Joe Malone London recruited “the tiny chef show” on Instagram to promote the line (See the first photo above). Take a look—@jomalonelondon on IG. (And follow @beautypackaging while you’re there!)