Introducing Beauty Crush, Bringing Regenerative Biotech to Skincare

Beauty Crush Skincare is the new skincare venture from beauty leader Karen Behnke.

This new skincare brand challenges the industry with a new era of regenerative biotechnology-driven skincare. 

Beauty Crush is focused on Regenerative Biotechnology designed to rejuvenate and revitalize your skin. Products focus on boosting collagen, overall skin health, and enhancing skin elasticity and appearance in a preventive manner. 

The collection combines a proprietary patent-pending rare Falanghina Grape Exosome developed in partnership with a leading U.S. Biotech company. 

Founder Karen Behnke said,

“Beauty Crush is built on regenerative biotech skincare, integrating sustainability, clean crushing, and organic vineyard luxury. We harness the exceptional antioxidant power of rare SuperGlow Falanghina and Sagrantino grapes, combined with advanced technologies like proprietary vineyard plant exosomes, biomimetic peptides that act as vegan collagen, and more.”

Beauty Crush will debut with an initial edit of hero products, with continued innovation rolling out throughout 2026-2027.

All products have been dermatologist-supervised tested for safety and sensitivity. 

Under the care of Howard Luria, M.D., cardiologist-turned-vineyard steward, Beauty Crush’s Chief Science Advisor, and Behnke’s husband, the grapes and leaves undergo a meticulous clean crushing process, preserving their full spectrum of bioactive nutrients. 

Also, the rare grape varieties, including Falanghina and Sagrantino, are cultivated using certified organic and regenerative viticulture techniques that enrich the soil, protect biodiversity, and amplify the potency of each harvest.

Behnke added,

“I’m proud to be launching my fourth company, Beauty Crush Skincare— as I’ve been dreaming of so many elevated beauty inventions and patents, and given that I own this stunning Sonoma Beauty Vineyard, I had to follow my passion and start another skincare venture and these products achieved the best clinical results of my beauty career!”

Beauty Crush is anchored in its certified organic vineyard in the hills of Sonoma County, where organic regenerative farming practices are not a marketing claim but a lived philosophy.