Henkel Provides US Men’s National Soccer Team with Inspirational Message Before FIFA

As soccer fans across the country eagerly await the start of FIFA, Henkel is rallying fans to celebrate the U.S. Men’s National Team. Henkel unveiled a 100 ft x 60 ft building wrap on the facade of its North American Consumer Brand Headquarters in Stamford, CT.

The attention-grabbing supersized graphic is the equivalent height of 12 regular soccer goalposts, featuring four of the stars of the U.S. Men’s National Team, each towering at 30ft in height, Christian Pulisic, Weston McKennie, Chris Richards, and Tim Weah. 

The graphic declares ‘Good Luck to the U.S. Men’s National Team.’

Phil Schaffer, Corporate Senior Vice President Henkel Consumer Brands, North America, said,

“At this pivotal time for soccer in this country, Henkel wanted to go big with our rallying cry to bring everyone together and back our athletes. Mirroring the role our well-loved brands such as Dial, all free clear, Persil, göt2b, and Loctite play for fans in their everyday lives, we are a company that lifts and supports our community, and we’re excited to do this for America’s Home Team.”

Enhancing fan support for the team nationwide, Henkel has released in-demand at-home U.S. Soccer “Winning Starts at Home Watch Party Kits.” 

The kit includes a poster version of the rallying ‘Good Luck’ message, a ‘Go USA’ banner, soccer-themed coloring sheets, bingo cards, and interactive activities featuring designing custom jerseys and coloring player hairstyles.

Building on its fan-first celebrations, Henkel is also providing fans with exciting ways to celebrate their passion for the U.S. Men’s National Team, with the chance to enter the following sweepstakes:

• Newly released Official 2026 U.S. Men’s National Team Jersey, fans can win the jersey and display their support for the team
• Gift cards for U.S. Soccer swag – for fans to gear up, show their energy as they celebrate the team’s passion

Reflecting Henkel’s passion for its U.S. Soccer partnership, this is Henkel’s first-ever portfolio-wide consumer sweepstakes, where fans can win by engaging with its consumer brand portfolio, including Dial soap, all free and clear, and Persil laundry detergents, göt2b hair products, and Loctite adhesives.