Garnier Reintroduces Fructis Curl Mousse with a Moose Campaign

Just before the relaunch of Garnier’s Fructis Curl Construct Creation Mousse, a series of online and IRL stunts from Garnier went live last week. These stunts posed the question, “Have you seen the moose?”

Starring Love Island’s TJ Palma, the campaign was designed to blur the line between internet culture and real-world experience through a deliberately misunderstood creative brief. 

In the campaign, Palma – cast as Garnier’s newly appointed social media manager – mistakenly builds an entire campaign around a moose instead of mousse, triggering a series of unexpected online and offline moments across New York City.

Philip Tabak, Assistant Vice President at Garnier, said,

“We created a campaign to reflect how audiences engage with brands today. People are drawn to storytelling, humor, and culturally relevant moments. This campaign allowed us to break through the feed and re-introduce the renovation of our styling portfolio in a way that felt entertaining, unexpected, and built to be shared.”

On May 14, Garnier released a comedic mockumentary-style hero video documenting the campaign “misfire,” with Palma at the center of the storyline. 

As the narrative unfolded, Palma ultimately redirected the campaign back to its intended focus by styling his own curls with Garnier Fructis Curl Construct Mousse. 

Featuring the same fan-favorite formula in refreshed packaging, the curl mousse helps define curls without weighing them down, leaving soft, bouncy, and touchable curls that last. 

Designed for wavy, curly, and coily hair types, the vegan formula is free from parabens, silicones, phthalates, and DMDM hydantoin.