Beauty Launches

Eos Expands Fragrance Offerings with 2 Lotion and Mist Sets

New Beach Waves and Toasted Marshmallow scents are designed for layering, self-expression, and everyday obsession.

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By: Rachel Klemovitch

Assistant Editor

Eos, the Gen Z beauty brand known for turning everyday routines into sensorial experiences, launched two new additions to its growing fragrance body portfolio. 

Available in both Body Lotion and Body Mist, Beach Waves and Toasted Marshmallow bring distinct, highly wearable fragrance profiles to the eos collection.

Soyoung Kang, President of eos, commented,

“Fragrance has always been one of the most powerful parts of the eos experience. Our community expects body care to do more than perform. They want it to smell incredible, feel personal, and become part of how they express themselves every day. Beach Waves and Toasted Marshmallow expand that experience with two distinct scent profiles that are culturally relevant, highly wearable, and unmistakably eos.”

Fragrance is more personal than ever, and consumers are building scent wardrobes that shift with their mood. eos is leading that shift with body care that pairs high-performance skin benefits with long-lasting, memorable scent. 

Beach Waves and Toasted Marshmallow add two new scent personalities to the mix: one radiant, fresh, and transportive; the other warm, nostalgic, and craveable.

Beach Waves

Inspired by sea, sun, sand, and carefree escapes, Beach Waves is fresh, airy, and radiant. The fragrance profile blends pineapple punch and mandarin with tiaré flower, sunny starfruit, salted coconut, and warm sands.

Beach Waves is made for year-round wear. It’s warm, easy, and optimistic in every season.

Toasted Marshmallow

Marshmallow is having a moment. TikTok views about marshmallow fragrance content are up +104% YOY according to Spate. 

Inspired by golden-hour moments, beach bonfires, and the comforting familiarity of favorite memories, the scent balances indulgence with sophistication.

Featuring notes of toasted marshmallow, graham cracker, caramelized sugar, heliotrope, smoky birch, and vanilla malt, Toasted Marshmallow delivers a warm, craveable fragrance experience that feels nostalgic and modern.

Together, Beach Waves and Toasted Marshmallow represent eos’ growing fragrance lineup and the ways fans can mix, layer, and make scent their own. 

The new collections join fan-favorite scents including Vanilla Cashmere, Fresh & Cozy, Strawberry Dream, Jasmine Peach, Pink Champagne, Pomegranate Raspberry, Coconut Waters, and Crème de Pistachio, offering consumers an even broader range of fragrance experiences to match their mood, aesthetic, and everyday rituals.

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