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This vibrant, color-forward design features custom artwork by UK-based artist Lucy Kirk, making suncare fun rather than clinical.
May 29, 2026
By: Rachel Klemovitch
Assistant Editor
EltaMD has launched its UV Daily Broad Spectrum sunscreen in limited-edition packaging.
In partnership with the Melanoma Research Foundation, the UV Daily Broad-Spectrum SPF 40 has been reimagined through custom artwork by UK-based artist Lucy Kirk.
The packaging is vibrant, color-forward, and designed to reframe SPF as something joyful rather than clinical. It turns a daily essential into something people want to reach for.
Also, for every unit sold, EltaMD is donating one sunscreen to the Melanoma Research Foundation.
EltaMD aims to donate up to 26,000 units, representing $1 million in retail value.
Supergoop! Introduces ‘Summer of Play’ Campaign
New SPF Awareness Documentary Web-Series from La Roche-Posay
Hawaiian Tropic and Alix Earle Launch New Suncare Campaign
Dr. Squatch Enters Sun Care
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