Byoma and Barry’s Team Up for Pride Month

Running throughout June across participating Barry’s studios in the United States, Canada, and the United Kingdom, Barry’s and Byoma partner to celebrate the people who inspire both brands. 

Both Byoma and Barry’s have cultivated communities that champion individuality, belonging, and self-confidence, making Pride Month a natural moment to come together and celebrate the people who inspire both brands every day.

As part of Barry’s annual Pride programming and United We Barry’s challenge, the collaboration will feature exclusive community events, founder-led experiences, complimentary Byoma product discovery, special-edition Pride moments, and opportunities for members to connect through movement, wellness, and shared celebration throughout the month.

Byoma Co-Founder & CEO Marc Elrick said, 

“At Byoma, we’re passionate about building community and creating experiences that empower people to show up as their most confident selves. Partnering with Barry’s for Pride Month allows us to celebrate individuality, wellness, and inclusivity through the shared values that connect our brands.”

Byoma and Barry’s will host a private press and influencer workout experience in New York City, featuring immersive brand moments, post-class skincare experiences, and content opportunities designed to showcase the partnership.

Throughout June, Barry’s clients will receive Byoma product samples while supplies last at participating studios. 

Featured products will include some of Byoma’s most-loved skincare essentials, allowing fitness enthusiasts to incorporate barrier-boosting skincare into their post-workout routines.

Byoma’s community will also have access to a special Barry’s workout experience, including an exclusive class featuring Byoma Founder & CEO Marc Elrick and Co-Founder Rob Brittain.

The Byoma x Barry’s collaboration will be supported through national email campaigns, social media content across both brands, in-studio marketing, and digital activations throughout the month.