Bolognafiere Cosmoprof Completes Acquisition of Beauty to Business 

BolognaFiere Cosmoprof has completed the acquisition of a 70% stake in Beauty to Business, the event held in Bergamo and dedicated to the Italian and international cosmetics manufacturing supply chain.

The transaction is part of the Group’s growth strategy. As the organizer of Cosmoprof-branded events worldwide, BolognaFiere Cosmoprof aims to support the development of the global cosmetics supply chain. 

Enrico Zannini, General Manager of BolognaFiere Cosmoprof, said:

“Beauty to Business allows us to expand our portfolio with a strategic asset serving a sector that continues to stand out for its dynamism, innovation, and ability to enter new markets. Our goal is to support the event’s growth while preserving its identity, expertise, and strong industry relationships, creating new development opportunities for all stakeholders. “

At the same time, the acquisition strengthens Beauty to Business’ market positioning, enhancing its appeal to the industry while creating new business opportunities for companies, brands, and supply chain professionals.

The transaction will also play a key role in supporting the international expansion of Italy’s cosmetics manufacturing industry. 

Carlo Conte, Project Manager at Promoberg, commented: 

“Joining BolognaFiere Cosmoprof marks the beginning of a new phase of growth for Beauty to Business, supported by greater resources and a long-term strategic vision, while preserving the role the event has built within the cosmetics supply chain over the years.”

Following the transaction, the current Beauty to Business management team will continue to oversee the event’s operations and strategic development, ensuring continuity in both its vision and industry relationships.

The new corporate structure will further consolidate the event as a key meeting point for the cosmetics supply chain.