Bobbi Brown Launches New Vitamin-Enriched Face Base+

Bobbi Brown Cosmetics announced the next chapter of one of its fan-favorite products. The brand launched Vitamin Enriched Face Base+, an elevated version of Bobbi Brown’s globally bestselling moisturizer and primer hybrid. 

This evolution delivers enhanced skincare benefits while preserving everything consumers love about the original. 

Teresa Kitfield, Vice President of Global Product Development for Bobbi Brown Cosmetics, said,

“This wasn’t about changing the formula; it was about making it work even harder for your skin. We asked ourselves, ‘How can we make the best even better?’ The answer was a new SuperVitamin Blend, purposefully chosen to deliver tangible results.”

Its signature buttery texture and uplifting grapefruit and geranium scent all stayed the same. 

The new formula is now powered by a SuperVitamin Blend featuring five times the vitamins, including Niacinamide (Vitamin B3) to help strengthen the skin barrier, Panthenol (Vitamin B5) to nourish and replenish moisture, and Vitamin C to visibly brighten skin over time.

In addition to its enhanced skincare benefits, Vitamin Enriched Face Base+ delivers 24-hour priming performance, an immediate 122% boost in hydration, and a 22% improvement in skin smoothness after four weeks of use.

To celebrate the launch, Global Brand Ambassador Sara Foster embodies the confident, effortless spirit of the Bobbi Brown brand in a new campaign.

After more than five years of development, the iconic formula has been elevated and future-proofed to meet the needs of today’s consumer and generations to follow, delivering improved hydration, skincare benefits, and makeup performance.