Beauty Launches

Billie Eilish Debuts Intense Fragrance

New Eilish Intense comes in a gold cut-bust bottle that matches the rest of the collection & has an amplified take on the amber scent.

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By: Rachel Klemovitch

Assistant Editor

Eilish Fragrances by singer Billie Eilish is introducing a new eau de parfum, Eilish Intense. 

Eilish Intense draws inspiration from the warmth and sensuality of the original Eilish Eau de Parfum, amplified through a deeper, more enveloping evolution of the fan-favorite scent.

Billie Eilish said:

“I’ve always loved the warmth of the original, and seeing how much everyone connected with it made creating Eilish Intense even more special. I love to wear the original for every day activities and Intense at night. I’m so excited for everyone to enjoy it as much as I do!”

An amplified take on the brand’s signature amber gourmand, Eilish Intense opens with red berries, mandarin, and sugared petals. The heart includes vanilla, spices, and cocoa with a base of musks, tonka bean, and woods.

Eilish Intense’s bottle continues the Eilish collection’s signature sculptural silhouette, inspired by an abstract interpretation of the human bust and now reimagined in a luminous, radiant gold as a reflection of the fragrance’s intensified warmth. 

The outer carton is finished with gold and iridescent detailing that further elevates the collection’s rich, enveloping world.

Lori Singer, President of Parlux, commented:

“Billie Eilish continues to establish herself as a defining force in fragrance, and Eilish Intense is a testament to the incredible connection consumers have formed with the original scent. The original Eilish 3.4 oz fragrance was one of Ulta Beauty’s most loved scents in 2025, which speaks to just how deeply fans continue to connect with its signature warmth and creamy vanilla profile. With Eilish Intense, we wanted to build on that passion by creating a scent that amplifies everything consumers already love about the original while continuing to evolve the Eilish Fragrances collection in an authentic way.”

Like all Eilish Fragrances, Eilish Intense is vegan, paraben-free, and formulated with clean ingredients. The carton is printed with Envirofoil and produced using 100% renewable wind energy, while the fragrance is PETA-certified cruelty-free through the organization’s Global Beauty Without Bunnies program.

Eilish Intense launches next week on BillieEilishFragrances.com, followed by an exclusive retailer launch at Ulta Beauty on August 2nd.

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