Babe Original Launches Under Eye Serum with a Cooling Metal Tip

Babe Original, a formula-driven beauty brand known for lash, brow, and lip treatments, marks its official entry into the under-eye treatment category. 

Eye Bright Under-Eye Serum is a targeted, peptide-powered treatment designed to visibly brighten dark circles, depuff tired eyes, and smooth the appearance of fine lines. 

The packaging features a cooling metal applicator for an instant refreshing effect.

This also delivers long-term benefits to combat physical signs of stress, fine lines, and crow’s feet. 

Marwan Zreik, President of Babe Original, commented,

“With Eye Bright, we’re expanding our presence in the eye category in a way that feels natural to our consumer – bringing performance-driven, ingredient-led innovation to under-eye care. We’ve built our reputation on delivering visible lash results and this launch allows us to take that one step further by helping consumers showcase those results with brighter-looking under-eyes.”

The serum is ophthalmologist-tested. It is also powered by collagen-boosting peptides and blended with protective ingredients, including niacinamide, hyaluronic acid, and bakuchiol.

These ingredients are designed to hydrate and improve the delicate under-eye area over time. 

Plus, the launch follows an accelerated period of retail growth, including recent expansion into Target, Ulta Beauty Marketplace, with expanded distribution in Costco, CVS, Walmart, and JCPenney. 

Babe Original is projected to be in over 5,000 doors by the end of 2026.