Amorepacific Opens Flagship Amore Yongsan Store

Amorepacific reopened its flagship store, Amore Yongsan, at its headquarters in Yongsan, Seoul. 

As a next-generation beauty flagship, the store integrates a brand showroom, diagnostic and bespoke cosmetics services, a research space, and community functions.

The space is designed to bring the company’s corporate vision, “Create New Beauty,” to life, offering customers a firsthand experience. 

Amore Yongsan embodies this new vision across its space, services, and overall customer experience, brought together under the concept of a “House of New Beauty.”

Amore Yongsan is a K-beauty showroom where visitors can explore Amorepacific’s key brands and the latest products in one place. 

At the same time, it operates as a research-driven space that offers skin diagnostics and bespoke cosmetic services powered by advanced beauty technologies. 

Researchers engage directly with customers, and AI-based analysis enables both real-time assessment of current skin conditions and predictions of future changes. 

The centerpiece of Amore Yongsan is ‘Amore Bespoke,’ a customized cosmetics service designed to reflect each customer’s individual characteristics and preferences. It enables the on-site creation of made-to-order products across categories, including base makeup, lip products, and hair care.

Amorepacific also introduced ‘City Lab,’ a skin and scalp diagnostic service. Through ‘My Skin Future,’ a next-generation skin diagnostic service, customers can visually assess their current skin condition and projected future changes based on lifestyle factors.

Also, at the ‘Amore Beauty Lab’ within Amore Yongsan, customers can participate in product testing, sensory response studies, and interviews, contributing to the product development process. 

By making the journey from customer feedback to finished products and services more transparent, Amorepacific aims to extend its “Create New Beauty” vision into the core of the customer experience.