AI-First Clinical Skincare Brand Ludient Launches in the U.S.

Ludient, a next-generation clinical skincare brand, has officially launched in the U.S. The brand introduces a new way to approach skincare, using AI and real skin data to better understand what each person’s skin needs.

Ludient believes that skincare should be based on what your skin needs, not on fixed routines. This data-driven approach shapes everything from its technology to its products, making real skin patterns the foundation of Ludient’s product development process.

Yongjoon Choe, CEO of lululab, said, 

“We started with one question: why does skincare so often feel like a guessing game? You buy the products, you follow the routine, and your skin still doesn’t respond the way you hoped. Ludient was our answer to that frustration. By combining Korea’s glass skin expertise, rooted in deep hydration, barrier care and a luminous, healthy-looking finish, with the precision of AI-driven insights from more than five million real skin data points, we were able to build something that actually listens to your skin.”

Unlike many skincare brands that start with trending ingredients or broad skin categories, Ludient starts with skin data. Powered by lululab’s proprietary luluTI technology, the brand analyzes over 5 million skin data points and classifies skin into 16 distinct skin types, allowing Ludient to develop formulas designed around more specific skin concerns such as visible signs of aging, blemish-prone skin, texture, pores, and pigmentation.

Ludient was created for consumers who want skincare that feels more personal and less like trial and error. The brand uses AI and data not as an added feature, but as the starting point for product development. 

The brand debuts in the U.S. with three clinical skincare products designed to address common skin concerns such as weakened skin barrier, visible pores, uneven tone and lack of radiance: RE-CODE Cream, Pore Refining Ampoule and Radiance Glass Serum.

The Re-Code Cream targets barrier repair, recovery, and deep hydration. The formula includes MDRN, a 12-peptide complex, and 5 ceramides.

The Pore Refining Ampoule was designed for visible pore refinement, sebum control, and smoothing using 40% Tannin Complex, Centella, and a Retinol and Collagen blend.

Ludient’s Radience Glass Serum brightens, corrects tone, and creates a glass-finish look to the skin. The formula includes Naglowthione (20% Niacinamide, Gluthathione, Vitamin C, and Ferulic acid), melatonin, and Centella.

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