Lush Offers 100% Plastic-Free Mascara

Lush is redefining sustainable beauty with its Naked Mascara, a standout innovation that’s 100% plastic-free, from its vegan formula to its packaging. 

As part of Lush’s wider Naked Collection, the mascara reflects the brand’s commitment to solid, packaging-free products that minimize waste across every step of the routine.

The beauty industry produces an estimated 120 billion units of packaging each year. This solid mascara delivers a zero-waste alternative without sacrificing performance. 

Since 2005, Lush’s Naked product line has saved over 23 million pounds of plastic, roughly equivalent to 340 million plastic bottles.

Designed for tailored results, the mascara comes with three reusable wands: one for volume, one for definition, and one that separates and refines. 

Each wand is made from non-toxic polypropylene with bio-based, eco-flex heads for smooth, precise application. 

Crafted with nourishing butters and waxes, the formula coats lashes evenly and delivers rich, buildable pigment. 

Available in shades Orca, Earth, Reef, and Ocean, these mascaras are vegan and cruelty-free.

The Naked Mascara comes as a block in a packaging-free form.

To apply, use clean, dry fingers, lightly wet the tip of the brush, and place it into the mascara shape using very minimal water. Rub the brush around the inside of the product in circular motions, making sure there is enough product coating the brush. Brush through lashes, just as you would with any other mascara.

When you’re done, rinse the brush thoroughly and leave it to air dry. Shake your naked mascara to remove any remaining water and leave it to dry. Put the wand in the insert part of the box and leave it to dry.  

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