Market Research

LookFantastic Reveals the Most Popular Minis for the Summer

The data shows customers are purchasing travel-sized minis and looking at products that have multiple benefits in one bottle.

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By: Rachel Klemovitch

Assistant Editor

As we reach the height of the summer season, LookFantastic reveals the most popular travel beauty minis so far this summer.

Travel beauty minis are undoubtedly the easiest way to keep luggage light without leaving your routine behind, and new consumer data shows their rising popularity.

LookFantastic’s internal data shows that customers are becoming smarter packers, purchasing travel-sized minis of our favorite products whilst also looking at products that have multiple benefits in one bottle.

Top 10 Mini Products for the Summer

  1. Beauty of Joseon Relief Sun Rice + Probiotics SPF50
  2. Estee Lauder Double Wear Longwear Matte Foundation SPF10
  3. La Roche-Posay Anthelios UVMunde 400 Invisible Fluid SPF50
  4. Atmani Luminous Silk Foundation
  5. Nars Natural Radiant Longwear Foundation
  6. Kylie Cosmetics Skin Tint Blurring Elixir Foundation
  7. La Roche-Posay Cicaplast Repairing Baume B5 SPF50
  8. Kerastase Genesis Serum Anti-Chute Fortifiant
  9. Beauty of Joseon Revive Eye Serum Ginseng Retinal
  10. Anua PDRN Hyaluronic Acid Hydrating Capsule Mist

A large majority of the products that ranked as most popular had multiple uses (tinted SPFs), which align with the new ‘skin streaming’ trend as searches have risen by 413% in the past month. 

Instead of squeezing a full regimen into miniature bottles, we’re choosing fewer, harder-working products that earn their space in the suitcase. 

According to the data, foundation minis are outperforming sunscreen minis for search demand, and skincare-makeup hybrids (think CC creams and tinted SPFs) are leading the pack, with eight of the top cosmetics minis containing built-in SPF.

This increased search for SPF-containing foundations reinforces the shift towards multitasking base products. 

The data was found via Google search data taken on July 21, 2026.

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