Future Beauty Brands Appoints Heather Wallace as CEO

Future Beauty Brands (FBB), a global beauty platform and portfolio company of Yellow Wood Partners, announced that Heather Wallace has been appointed Chief Executive Officer to lead FBB’s next phase of global growth, innovation, and brand expansion.

Dana Schmaltz, Partner at Yellow Wood Partners, said:

“We couldn’t be more excited to welcome Heather as the new CEO of FBB. We have known Heather for many years and admired her accomplishments throughout her career. We look forward to partnering with her and capitalizing on the Company’s powerful suite of products and global brand strength.”

With over 20 years of experience leading global beauty and consumer health businesses, Wallace combines her knowledge of direct skincare, dermatology, hair care, and cosmetics with hands-on commercial strategy, operations, and marketing expertise. 

Most recently, Wallace served as President, U.S., at Galderma. She also served as CEO and Board Member of Curology.

Wallace commented:

“FBB has a strong foundation built upon an exciting portfolio of iconic beauty brands, and I am honored to lead the Company into the next stage of its growth. I am excited to partner with Yellow Wood to build on FBB’s momentum, strengthen our brands, expand our global reach, and deliver innovative products that resonate with consumers around the world.”

Previously, Wallace was President of the Americas at Revlon, where she led the company’s commercial operations across North and Latin America. 

Earlier in her career, Wallace served as Region Head of Henkel Beauty North America, following nearly a decade at Novartis Consumer Health, leading marketing and commercial strategy across multiple consumer health categories.

Tad Yanagi, Partner at Yellow Wood, added:

“Heather brings an exceptional combination of global beauty expertise, commercial discernment and transformational leadership. She is a close friend to the firm, and we believe she is uniquely positioned to unlock the tremendous potential ahead for Future Beauty.”

Wallace succeeds Rob Keen, who served in the role since January 2026.