Body Care Brand Curie Rebrands 

Clean body care brand Curie unveiled a major brand refresh.

The brand is undertaking an entire redesign from packaging and its messaging to its consumer website. 

Curie’s new packaging was designed with Gander, the creative agency behind Magic Spoon, Graza, and Banza. 

The packaging features bright, vibrant colors and a fun font. This will be seen throughout the brand’s products, including the Clean Deodorant Stick, Whole Body Deodorant, Armpit Detox Mask, and its minis. 

Moving forward, Curie will expand its product assortment as well as its scent options. Curie also plans to create new partnerships. 

The first announced event includes community-driven activations such as partnerships with Equinox, San Diego Wave FC, and race-day pop-ups.

Plus, Curie’s new messaging focuses on performance, not just ingredients.

Curie found that today’s consumers aren’t just looking for clean ingredients; they’re looking for products that can keep up with how they live. 

Whether it’s squeezing in a morning workout, chasing kids, commuting to the office or training for a race, Curie’s refreshed identity is designed for people in motion. 

This was inspired by founder Sarah Moret’s own experience as a marathon runner searching for a clean deodorant that could keep up with her active lifestyle.

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