Market Research

Amazon’s Top Beauty & Personal Care Products for Q2 2026

Top 10 lists include Skincare, Haircare, Makeup, and Personal Care.

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By: Rachel Klemovitch

Assistant Editor

Amazon released its top 25 personal care and beauty products from Q2 2026, as well as its top 10 products in skincare, haircare, and makeup categories.

These results show how the market is prioritizing routine over novelty. The data was gathered with help from Market Defense.

Dave Karlsven, SVP of Partnerships & Growth at Market Defense, said:

“We are seeing a massive shift in how the A10 algorithm weighs trust signals. Historically, you needed a ‘review moat’ of hundreds or even thousands of 4- and 5-star ratings to rank. Today, sales velocity driven by external traffic is the new currency.”

Amy Rudgard, SVP of Client Strategy at Market Defense, commented:

“Sunscreen is behaving exactly like every other category we’ve tracked this year. The brands winning aren’t relying on one channel to do the work. Dermatologist recommendation, prestige retail, social content, and Amazon are all reinforcing the same message at the same time, so by the time a shopper searches, they’ve already heard the brand’s story two or three times over. That’s the connected commerce approach at work, not one channel doing the heavy lifting for the others.”

Top 10 Skincare

  1. Medicube Tomer Pads
  2. Biodance Bio-Collagen Real Deep Mask
  3. Hero Cosmetics Mighty Patch 
  4. Eos Shea Butter Body Lotion
  5. Neutrogena Makeup Remover Wipes
  6. The Ordinary Glycolic Acid Toner
  7. Mrs. Myers Clean Day Hand Soap
  8. Blue Lizard Sensitive Mineral SPF50
  9. Clean Skin Club Clean Towels
  10. PanOxyl Face and Body Cleanser

Top 10 Haircare

  1. Nizoral Anti-Dandruff Shampoo
  2. Nutrafol Women’s Hair Growth Supplement
  3. Color Wow Dream Coat Spray
  4. Native Shampoo & Conditioner
  5. L’Oreal Paris Permanent Hair Dye
  6. Boldify Hair Powder
  7. Chi 44 Iron Guard Protection Spray
  8. L3 Styling Powder
  9. Arctic Fox Semi Permanent Hair Dye
  10. Kenra Professional Volume Spray

Top 10 Makeup

  1. E.l.f. Powder Grip Primer
  2. Neutrogena Makeup Remover Wipes
  3. Maybelline Lifter Gloss
  4. Neutrogena Hydro Boost Moisturizer
  5. Tarte Amazonian Clay Blush
  6. Essence Lash Princess Mascara
  7. Kiss Strip Lash Adhesive
  8. Beakey Makeup Sponge Blender
  9. E.l.f. Halo Glow Liquid Filter
  10. E.l.f. Power Grip Primer

Top 25 Personal Care Products

  1. Medicube Toner Pads
  2. Mysence Red, White, & Blue Body Glitter
  3. Biodance Bio-Collagen Real Deep Mask
  4. Amazon Basics Cotton Swabs
  5. Hero Cosmetics Mighty Patch
  6. Eos Shea Buter Body Lotion
  7. Neutrogena Makeup Remover Wipes
  8. The Ordinary Glycolic Acid Toner
  9. Mysence Body Glitter Stick
  10. Amazon Basics Cotton Rounds
  11. Mrs. Meyer’s Hand Soap
  12. Blue Lizard Sensitive Mineral Sunscreen SPF50
  13. Clean Skin Club Clean Towels
  14. Maybelline Lash Sensational Mascara
  15. PanOxyl Foaming Wash
  16. Amazon Basics Liquid Hand Soap
  17. Neutrogena Makeup Remover Towelettes
  18. EltaMD UV Clean Face Sunscreen
  19. Banana Boat Sport Ulta SPF 50
  20. Amazon Basics Epsom Salt
  21. Paminift Red, White & Blue Hair Glitter Stick
  22. Eos Body Wash
  23. Naturium Glow Getter Body Wash
  24. Nizoral Anti-Dandruff Shampoo
  25. Medicube Collagen Jelly Cream 

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