ELC Names Madeleine Boyd as Senior VP of Global Brand Communications

The Estée Lauder Companies appointed Madeleine Boyd as Senior Vice President, Global Brand Communications, effective July 20, 2026.

As part of ELC’s continued efforts to strengthen how its brands better connect with consumers, Boyd will establish and lead a newly integrated Global Brand Communications team. 

In this role, she will ensure ELC’s diverse portfolio is anchored by a cohesive enterprise communications strategy, while accelerating bold, consumer-first storytelling that drives earned media, cultural relevance, and brand desirability. 

She will also strengthen creator engagement, helping ELC’s brands gain attention where culture is being shaped.

Meridith Webster, Chief Communications & Public Affairs Officer, The Estée Lauder Companies, said, 

“Madeleine brings a powerful combination of strategic communications expertise, cultural fluency, and a deep understanding of today’s beauty consumer. As we continue to evolve how our brands engage consumers and shape conversations globally, Madeleine will lead a best-in-class Global Brand Communications organization that elevates our storytelling, strengthens collaboration across our portfolio, and helps our brands earn relevance, resonance, and long-term desirability.”

Boyd brings extensive experience spanning brand strategy, communications, consumer engagement, and cultural insights across the beauty, luxury, and lifestyle sectors. 

Most recently, she served as Global Senior Vice President, Beauty & Wellness at Together Group, where she led the Group’s Beauty & Wellness division across its portfolio of 15 leading agencies and consultancies, driving strategy, growth, and market positioning.

Before Together Group, Boyd spent nearly seven years at Karla Otto, one of the industry’s leading luxury communications agencies, where she held a series of senior leadership roles, ultimately serving as Senior Vice President, Global Beauty & Wellness.