Ulta Beauty Welcomes Monpure London

Monpure London, the trichologist-backed British hair and scalp health brand, adds Ulta Beauty to a growing U.S. retail roster that already includes Nordstrom, Bloomingdale’s and Mybeautyspace.com.

Scalp health has shifted from niche interest to mainstream priority in the U.S., with bond repair following close behind. Monpure’s position, built on clinical research and trichologist insight rather than trend, places it among a small number of brands with the credibility to lead that shift at retail.

Carly Osborne, Chief Executive Officer, Monpure London, said:

“Monpure is built on the belief that the scalp deserves to be taken seriously, as skin, as a living system, as something worth understanding properly rather than managing on the surface. That belief shapes our formulations, which are guided by clinical observation rather than what’s easiest to market, and by our work with trichologists treating hair and scalp conditions in all their forms. It’s also the foundation of what we call Hair Longevity Science: a focus on the scalp and follicle at the level of prevention and long-term health, not just short-term results.”

The Ulta debut continues a deliberate expansion into the U.S. market. 

Working with distribution partner PCA Companies, Monpure is building a retail footprint that reflects growing demand among U.S. prestige buyers for the brand’s research-led approach to hair longevity.