Applications Open for Maesa’s 2027 Magic Incubator Program

Maesa, an industry-leading beauty brand incubator, has opened applications for the 2027 Maesa Magic Incubator. 

The program, now in its fourth year, was created to support beauty and wellness entrepreneurs from underrepresented communities in transforming ambitious ideas into thriving businesses.

Piyush Jain, CEO of Maesa, said:

“It is exciting to see the compounding impact of the program that makes the beauty industry more inclusive and representative; this is exactly what we set out to do. We develop, mentor, and grow brands at Maesa. It is rewarding to extend that energy to the Maesa Magic Incubator community, paralleling our day-to-day with a bridge to the next generation.”

Through a combination of grant funding, tailored education, executive guidance, and unparalleled networking opportunities, the program equips entrepreneurs with the tools, connections, and confidence needed to accelerate growth and build lasting brands.

Designed for beauty and wellness brands generating less than $1 million in annual sales, the program is open to founders who identify as women, BIPOC, LGBTQIA+, differently abled, seniors (65+), and/or from low-income backgrounds.

This year’s Advisory Board includes:

• Brian Bordainick (Co-Founder, Starface & Julie)
• Brian Sugar (Founder, Sugar Capital & POPSUGAR)
• Olamide Olowe (Founder & CEO, Topicals)
• Shai Eisenman (Founder & CEO, Bubble)
• Tomi Talabi (Founder, The Black Beauty Club)

• Liraz Evenor (Managing Director, Bain Capital Private Equity Portfolio Group)
• Kelly Kovack (Founder & CEO, BeautyMatter)
• Molly Kennedy (SVP of Brand Marketing, Maesa)
• Piyush Jain (CEO, Maesa)
• Scott Kestenbaum (Co-Founder, Maesa)

Each winner will receive $35,000 in grant funding as well as access to an executive education at Emerson University’s “Winning the Agentic Consumer” program and Cosmoprof North America in Miami. 

Inductees will also get personalized mentorship and hands-on support to help founders navigate real-world business challenges as well as custom learning tracks focused on specialized (“Major”) and complementary (“Minor”) areas of business development. Fireside chats and educational sessions with leaders from across the beauty and consumer industries will also be provided. 

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