Dove Introduces Serum+ Dual Action Body Scrubs

Dove launched new Serum+ Dual Action Body Scrubs that pair exfoliation with serum care.

As consumers bring the same level of sophistication and intentionality from facial skincare into their body care routines, the category is moving beyond one-product-fits-all toward more targeted treatments for concerns like keratosis pilaris, rough texture, dullness, and uneven skin tone.

With the Serum+ Bump Dual Action Scrub and Serum+ Radiance Dual Action Scrub, Dove is offering its first-ever targeted body scrub treatments. 

Each formula helps address specific body skin concerns to keep effective, treatment-driven body care accessible.

Dove Serum+ Bump Dual Action Body Scrub is developed for those experiencing keratosis pilaris, rough texture, and bumpy skin. This dual-action scrub combines chemical and physical exfoliation to help improve texture and reveal softer, healthier-looking skin.

The Dove Serum+ Radiance Dual Action Body Scrub is designed for dullness and uneven tone. This dual-action exfoliating and moisturizing scrub helps smooth and brighten the look of skin, revealing a more radiant-looking appearance with continued use.