Dove Launches Pink Beauty Bar in Partnership with Elle

Unilever’s Dove has joined the world of “Elle,” the “Legally Blonde” prequel series, with an integrated collaboration that brings the Dove Pink Beauty Bar to life. 

Through nostalgic in-show integrations, co-branded content, creator collaborations, experiential marketing, and more, Dove will connect with multiple generations of “Legally Blonde” fans, new and old.

This partnership shows how the Dove Pink Beauty Bar has been a trusted Dove staple since 1957.

Dove Beauty Bar is pink, scented, and totally impressive, delivering a gentle cleanse that leaves skin feeling soft, smooth, and ready for the day.

Kathryn Fernandez, Head of Dove Masterbrand and Skin Cleansing, US, said:

“Dove and Elle Woods are both icons that have shaped how we think about beauty and confidence for decades. This collaboration brings those legacies together, honoring the self-expression and joy of 90s beauty culture in a way that feels fresh and relevant today.”

As Elle Woods navigates new high school experiences, Dove taps into something timeless: the confidence found in everyday beauty routines. This is brought to life as we see Elle begin her day by washing her face with Dove Pink Beauty Bar in episode three of the series. 

Viewers of the series will also spot a 90s inspired Dove Pink Beauty Bar advertisement as Elle flips through her favorite magazine poolside. 

Beyond the screen, highlights include Dove’s presence at the immersive “Elle World” experience, where guests stepped into the brand’s ‘Confidence Corner’ to create personalized Confidence Kits filled with Dove beauty products.