Native Relaunches Mineral Sunscreen with New Packaging

P&G’s personal care brand, Native, launched its newly revamped Mineral Sun Care line. The new Mineral Sunscreen Collection comes shortly after Native revamped its Deodorant and Body Wash offerings.

This upgraded sun care collection is designed to deliver high-performance protection with thoughtfully improved formulas, packaging, and assortment. 

Created to meet the evolving needs of today’s consumer, the new line emphasizes everyday sun protection while enhancing shelf visibility and overall user experience.

Christopher Talbott, Chief Executive Officer at Native, said:

“Sun care is no longer just about occasional use–it’s become an essential part of daily routines. With our Mineral Sun Care line, we set out to create formulas that people genuinely want to use every day–products that deliver effective protection without compromise, using ingredients our customers know and trust.”

The Mineral SPF Collection is designed to support daily skin health, offering no-tradeoff formulas that provide effective sun protection without added chemicals. 

With a focus on transparency and education, the line highlights the benefits of mineral sunscreen, helping consumers better understand how these formulas work to protect the skin while aligning with Native’s commitment to clean ingredients.

Native’s Mineral SPF comes in Pear & Coconut Water, Tropical Breeze, Vanilla Milk & Shea, and Unscented options. Formats include a Zinc Oxide Sunscreen Spritz or Lotion. 

The revamped collection reflects a broader shift toward preventative skincare, encouraging consistent sunscreen use as an essential step in maintaining overall skin health.