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Wrinkles Schminkles uses reusable 100% medical-grade silicone wrinkle patchs and is available in more than 22 countries.
June 30, 2026
By: Rachel Klemovitch
Assistant Editor
Avenir Collective (formerly Olsam) announces its strategic evolution into a dedicated beauty, personal care, and lifestyle consumer brand platform, with the acquisition of Wrinkles Schminkles.
Founded in Australia in 2014 by Gabrielle Requena, Wrinkles Schminkles pioneered the reusable 100% medical-grade silicone wrinkle patch category and has grown into a globally recognized brand available in over 22 countries.
Wrinkles Schminkles is distributed DTC alongside retail partners, including Ulta Beauty Marketplace, Priceline, and Amazon.
Positioned within the growing aesthetics-adjacent skincare category, the brand combines science-backed efficacy with a loyal consumer following and significant future growth potential.
Gabrielle Requena, Founder, Wrinkles Schminkles, commented:
“Building Wrinkles Schminkles from a single patch on my décolletage to a brand loved in over 22 countries has been the greatest adventure of my career. The acquisition to Avenir Collective marks the beginning of an exciting new chapter. I leave with enormous pride and full confidence in what lies ahead.”
The acquisition of Wrinkles Schminkles marks the first beauty brand to join the Avenir Collective portfolio and serves as a clear example of the type of business the company intends to acquire and scale.
M&A Activity of 2026
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