Bethenny Frankel Invests in dpHUE 

dpHUE, a premium hair color and care brand known for helping consumers achieve and maintain salon-quality color at home, announced that entrepreneur, investor, and consumer advocate Bethenny Frankel has acquired a meaningful ownership stake in the company. 

She also joined its leadership team as Chief Brand Officer.

Founded by entrepreneur Donna Pohlad, dpHUE was created to bridge the gap between salon visits by offering professional-grade solutions that help consumers achieve, maintain, and extend beautiful hair color at home. 

Since its launch, dpHUE has earned numerous prestige beauty awards and built a loyal following among consumers seeking effective, salon-quality solutions without the complexity traditionally associated with hair color maintenance.

In this newly created role, Frankel will work closely with Pohlad and the dpHUE executive team to help guide innovation, strengthen consumer engagement, expand category awareness, and support the company’s long-term growth strategy.

As Chief Brand Officer, Frankel will play an active role across product innovation, brand marketing, and consumer education as dpHUE continues to expand its leadership position within the growing hair color maintenance category.

Donna Pohlad, Founder of dpHUE, said:

“From the beginning, dpHUE has been built on the belief that consumers deserve products that truly solve problems while delivering exceptional results. Bethenny’s ability to earn trust and connect with consumers is unmatched. She has built businesses by simplifying complicated categories, telling it like it is, and helping people make smarter decisions. From our earliest conversations, it became clear that we share the same philosophy: create products that genuinely work, solve real problems, and help people feel more confident.”

The partnership grew from Frankel’s authentic connection to the brand and its products. 

Bethenny Frankel commented:

“What drew me to dpHUE is that the products work, the need is real, the experience is user friendly and the opportunity for growth is enormous. This is high quality at home hair color. I’m excited to help grow and scale this brand that I experienced organically. I’m going to help market and build a company I genuinely believe in, am excited about, and that the market desperately needs.”

As both an investor and strategic partner, she will help shape future innovation, strengthen the brand’s connection with consumers, and support its continued expansion.

Frankel’s appointment comes as dpHUE enters a new phase of growth, with continued expansion across specialty retail, e-commerce, social commerce, and international markets. 

Together, dpHUE and Frankel will focus on accelerating innovation, deepening community engagement, and continuing to deliver effective, salon-quality solutions that help consumers look and feel their best between salon visits.

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