LoveShackFancy Expands Haircare Collection with Wet Brush & Goody

Following the success of the debut collaboration, Wet Brush and Goody are once again partnering with LoveShackFancy for an expanded 35 SKU limited-edition collection of brushes and hair accessories. 

Featuring a curated mix of beloved LoveShackFancy prints, including Blooming Heirloom, Happy Thoughts, Ribbon Rosa, Coquette Bow, and Ikat Rose, the collection spans more than 35 products across Wet Brush and Goody favorites. 

The assortment includes Wet Brush Original Detangler brushes, Paddle Brushes, Shine Enhancer Brushes, Mini Detanglers, and Keychain Brushes. Goody’s signature accessories include claw clips, scrunchies, seamless elastics, satin headbands, bobby pins, compact mirrors, combs with cases, and eye mask sets. 

The collection offers something for every hair type, style, and occasion, all wrapped in LoveShackFancy’s iconic floral prints.

Stacy Lilien, President of LoveShackFancy, said, 

“One of the things we love most about strategic partnerships is the opportunity to bring LoveShackFancy to new audiences. We keep a close eye on what’s resonating with the tween and teen customer and how she’s discovering and engaging with brands today. This collaboration with Target gave us the opportunity to take everything people love about LoveShackFancy and translate it into a back-to-school collection that feels fun, accessible and collectible.”

Blending LoveShackFancy’s signature romantic aesthetic with the everyday essentials consumers know and love from Wet Brush and Goody, the collection offers a fresh take on beauty accessories for every age and occasion. 

Launching July 5, the collection will be available at Target stores nationwide and on Target.com, as well as on WetBrush.com and LoveShackFancy.com. Select products will also be available in LoveShackFancy stores.