Sol de Janeiro Partners with Women’s Soccer Team

Sol de Janeiro, a Beauty Packaging Company of the Year, announced a multi-year partnership with the Washington Spirit of the National Women’s Soccer League. 

Spanning the 2026-2028 seasons, the partnership names Sol de Janeiro the Official Body Care and Celebration Partner of the Club.

At the core of the three-year-long partnership is a shared idea to show up fully and unapologetically.

Sol de Janeiro and the Washington Spirit are empowering players to step into their full selves, bringing confidence, joy, and unapologetic self-expression into every moment of their journey, on and off the field.

Jordan Saxemard, Chief Executive Officer at Sol de Janeiro, said,

“We are thrilled to enter the world of soccer, a sport deeply intertwined with Brazilian identity, alongside a partner as trailblazing and game changing as the Washington Spirit. This partnership represents more than visibility in women’s sports, it’s a celebration of joy and confidence, and above all – community. We are proud to stand alongside the Washington Spirit and be part of the legacy being built in women’s soccer, while championing how beauty confidently shows up in all of life’s moments.”

Collaboration Highlights

The collaboration will feature its “My Matchday Rituals” content series and reimagined player arrivals. The series will highlight how self-care and authentic style are integral to confidence on and off the field. 

In-stadium, the “Sol de Janeiro Celebration Cam” transforms every goal into a high-energy, shareable moment, while immersive activations, product sampling, and exclusive athlete-inspired limited-edition drops bring the brand directly to fans. 

Through clinics, immersive matchday moments, and confidence-driven programming, Sol de Janeiro and Washington Spirit will help the next generation to play unapologetically.

Fans are invited to celebrate the launch of this multi-year partnership on July 3^rd, 2026, as the Spirit hosts the Houston Dash at Audi Field.