Ayesha Curry’s Sweet July Skincare Launches Online at Ulta

Sweet July, a skincare brand founded by entrepreneur, actress, producer, and chef Ayesha Curry, announced its launch on Ulta Beauty online. 

This new partnership will expand the brand’s digital retail footprint and increase access to a variety of products that are a part of the brand’s growing portfolio of skincare products for beauty enthusiasts nationwide.

Since its debut, Sweet July has established a distinct position in the market with effective, ingredient-driven products inspired by Caribbean beauty traditions and rooted in rituals and self-care. 

Ayesha Curry, Founder of Sweet July, said, 

“Sweet July was built on the idea that skincare should be both effective and meaningful, creating space for small moments of care in our everyday lives. Launching on Ulta.com allows us to introduce the brand to a broader audience while continuing to share the ingredients, stories and rituals that have shaped Sweet July from the beginning. We’re excited to make our products more accessible and connect with new consumers discovering the brand for the first time.”

By entering Ulta Beauty’s digital ecosystem, Sweet July will reach a highly engaged community of beauty consumers and gain access to one of the industry’s most influential platforms for product discovery, education and conversion.

In addition to offering a selection of Sweet July’s best-selling products online at Ulta, the brand will introduce the new Vacation Skin Starter Set, available exclusively to Ulta Beauty shoppers. 

Designed to deliver the essentials for a radiant, vacation-ready glow, the set includes the Pava Exfoliating Cleanser, Pava Toner, and Castaway Cream.

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