Tatcha Launches Matcha Foam Cleanser

Tatcha, a transformative Japanese skincare brand, introduced The Matcha Foam Cleanse: a clarifying cloud of care that’s powerful on pores but soft on skin. 

Inspired by the soothing act of whisking matcha, this transforming gel cleanser lathers into an ultra-fine foam to deeply decongest pores and reduce excess oil without stripping skin. 

Echoing the matcha and green clay ingredients, the Matcha Foam Cleanse comes in a vibrant, pale blue-green bottle with gold accents that are classic for Tatcha packaging. 

This potent clarifying formula was developed for sensitive, oily, and blemish-prone skin to gently yet effectively remove impurities while preserving the skin’s natural barrier and pH.

This refreshing gel lathers into a light whipped foam like freshly whisked matcha. Its deep-cleansing power comes from a system of four mild, amino acid–based surfactants that generate ultra-fine bubbles to gently trap and lift dirt, oil, and impurities from the skin while preserving its natural barrier. 

Tatcha Institute scientists carefully balanced this formula with soothing green tea seed oil and glycerin to replenish moisture and help reduce the potential for irritation.

In a clinical study of 31 participants, 96% showed an improvement in excess oil and the look of pores, and showed a reduction in redness after 1 week. 

In Japan, washing your face with care is the most important step in the skincare ritual, as it creates a clean, balanced base for every product applied afterward. 

The Awa Sengan technique involves adding a touch of water to your cleanser and transforming it into a soft cloud of foam. The airy lather feels soothing on the skin, and its ultra-fine bubbles can penetrate pores more effectively, gently but deeply cleansing with less friction.