Being Frenshe Launches at Ulta Beauty

Being Frenshe, the wellness brand founded by Ashley Tisdale French and developed in partnership with Maesa, has launched at Ulta Beauty.

The launch follows momentum for the Maesa-owned brand, which has reportedly surpassed $250 million in sales since its debut in 2022 and recently exceeded $100 million in annual point-of-sale sales. 

Being Frenshe comes in wood and clear packaging, reflecting the brand’s simple, authentic, and transparent philosophy.

Tisdale commented,

“Being Frenshe was born from my own wellness journey and the belief that the smallest moments can make the biggest difference in how we feel. We’ve always wanted to make wellness approachable and personal, helping people start with their mood and build simple rituals around it. Launching at Ulta Beauty is an incredibly exciting milestone because it allows us to introduce Being Frenshe to even more people and continue making these everyday wellness moments accessible to all.”

Through MoodScience Scent Technology, the brand created a new way for consumers to engage with self-care, blending fragrance, wellness and innovation to support emotional well-being through accessible everyday rituals.

Penny Coy, senior vice president of merchandising, Ulta Beauty, said,

“At Ulta Beauty, we’re committed to curating a differentiated assortment that reflects the evolving ways our guests engage with beauty, body care and wellness. Being Frenshe has built a loyal following through its unique blend of fragrance, body care and mood-inspired rituals, reflecting the growing connection beauty lovers see between self-care, wellness and beauty. As body care continues to be an area of engagement for our guests, we’re thrilled to bring Being Frenshe to Ulta Beauty stores and Ulta.com this summer. The brand offers a distinctive perspective on everyday wellness, and we look forward to introducing both new and existing guests to its thoughtful approach to self-care.”