Clinique Launches the New Daily Calm Collection

Clinique introduced its new Daily Calm Collection worldwide. Daily Calm is the brand’s first total skincare-to-makeup solution for sensitive skin.

In a world of constant stimulation with loud, bold colors and attention-grabbing designs, Clinique takes a more intentional approach rooted in meaningfulness. 

The collection packaging was inspired by a singular visual idea: river stones, smooth, soft forms shaped by nature that immediately convey soothing, grounded reassurance.

The collection design went through nearly 30 iterations to refine proportions, color, finishes, and cohesion. Every curve, every millimeter of softness, was considered. Ultimately, the brand picked packaging that felt like a visual exhale. 

The collection features a daily cream cleanser and cream as well as a makeup balm and a lip + cheek color. 

For the Daily Calm Gentle Cream Cleanser and Daily Calm Gentle Soothing Cream, the packaging centers on a soft sage green calibrated to sit close to classic Clinique green. 

The shade grounds the collection in the brand’s DNA while signaling softness, anchoring the design in familiar equity while establishing the visual codes of a new line.

As for the Daily Calm Makeup Balm and Daily Calm Lip + Cheek Color, chrome silver-toned accents signal makeup performance and credibility, while finishes feel smooth and easy to open. 

Daily Calm Makeup Balm is hot-poured and cooled to create a balm-like texture, turning the simple act of circling your finger around the balm into a calming, tactile moment of application. 

The Makeup Balm is a sheer foundation for very dry, dry, combination, and oily combination skin. It is formulated to improve the look of irritation and soothe the skin. It is available in 8 flexible shades that adapt to a range of skin tones.  

The Daily Calm Lip + Cheek Color compact is intentionally small and portable, designed for easy, on-the-go touch-ups.

This multi-use balm adds soft color while soothing irritation and hydrating the skin. The formula is made for all skin types and comes in 6 shades.  

With sensitive skin on the rise globally, affecting over 70% of adults and over-indexing with Gen Z and Millennials, Clinique has created the Daily Calm Collection not only to instantly address and soothe sensitive skin but also to repair and prevent future irritation.