Market Research

Trending Summer Haircuts & Styles

Fresha finds that the Collerbone Lob and the Hazelnut Brunette shade are the top hair trends of the summer.

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By: Rachel Klemovitch

Assistant Editor

Celebrity-inspired hairstyles are set to dominate salons this summer, according to beauty experts. According to research from Fresha, Kim Kardashian’s collarbone lob and Hailey Bieber’s signature hazelnut brunette shade are the fastest-rising hair trends of 2026.

Annabelle Taurua, beauty expert at Fresha commented, 

The popularity of these looks tells us that celebrity influence continues to play a huge role in shaping trends. But rather than extravagant hairstyles or cuts that require a lot of work and upkeep, this summer’s styles are all about achieving easy-to-maintain looks.

Collarbone Lob 

Internet searches for the Collerbone Lob are up by 125%. This haircut has already been seen on Margot Robbie and Hailey Bieber.

Sitting at collarbone length, it offers a versatile, low-maintenance cut that works with sleek, waved, or naturally textured hair.

Hazelnut Brunette

Searches for a classic Hazelnut Brunette shade are up by 100%. Lily James and Zendaya have already embraced this warmer shade.

This warm colour blends rich brunette tones with subtle golden and caramel undertones, creating a glossy, sun-kissed finish that feels both natural and elevated. 

Taurua added,

“From sleek cuts like the ‘collarbone lob’ to richer, brunette-inspired ‘dos like ‘hazelnut brunette’, people are gravitating towards styles that are effortlessly wearable day to day while still delivering that celebrity-inspired, photo-ready finish. The sharp rise in searches across these trends shows that people are actively seeking salon looks that combine practicality with a high-end aesthetic.”

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