Mixsoon Hosts Pop-Up Event in Koreatown Plaza

K-beauty skincare brand Mixsoon will host a large-scale offline pop-up event at Koreatown Plaza in Los Angeles from June 15 through July 2, 2026. 

The event will be held in conjunction with TikTok Shop’s biggest annual shopping promotion, the Super Brand Day campaign, delivering record-breaking online discounts alongside immersive offline brand experiences.

Joo-up Hwang, CEO of Mixsoon, commented,

“We are deeply honored to be hosting this event at Koreatown Plaza — a landmark of the Korean-American community — in Los Angeles, the heart of K-beauty in the United States. We hope this event, held together with TikTok Super Brand Day, becomes an unforgettable experience for the Korean-American community in LA and for everyone who loves K-beauty.”

Starting June 20, K-pop idol group The Wind is scheduled to make an appearance, and giveaway events will be held in partnership with merchants within Koreatown Plaza. 

The pop-up will also feature an art exhibition in collaboration with the Korean-American Special Education Center (KASEC), showcasing works by artists with developmental disabilities. 

Mixsoon’s Vitamin C Serum was designed with original artwork by a KASEC-affiliated artist, printed directly on the product packaging, and is expected to draw additional attention alongside the exhibition. 

The pop-up will span four zones across Koreatown Plaza. 

An entrance activity zone will have on-the-spot giveaway events, while the basement main atrium will feature a lucky draw machine and brand story exhibition. 

On the first floor, a product experience zone will offer an AI skin diagnosis service alongside hands-on exploration of Mixsoon’s hero ingredients: rice, bean, centella, PDRN, and hyaluronic acid.

A mall-wide stamp tour is also set to draw attention. Visitors who complete the stamp tour by visiting the Mixsoon booth will receive complimentary products, including the brand’s popular Bean Cream and Bean Essence. 

On the second floor, an enclosed immersive photo zone featuring an oversized Soondy plush doll and illuminated light tower will serve as a prime destination for social media photo opportunities.

The total scale of prizes and benefits offered throughout the pop-up represents the largest in Mixsoon’s offline event history.