Ilia Taps HAIM for a Campaign for the Super Serum Skin Tint

Ilia Beauty announced a new partnership with the Grammy-nominated band HAIM, sisters Este, Danielle, and Alana. 

The new campaign will bring to life their shared skin stories and the importance of makeup that makes your skin better, highlighting the Super Serum Skin Tint SPF 40.

This is the brand’s first-ever beauty partnership.

The campaign features a view of the sisters’ experiences with sensitive skin, using an intragenerational lens to highlight Super Serum Skin Tint SPF 40. The film spotlights the sisters’ deep connection to the brand and the ease of their everyday routines together.

Sasha Plavsic, Founder of Ilia, said, 

“The idea for Super Serum Skin Tint SPF 40 came from a genuine need. I was a new mother, with a history of sensitive skin, who simply didn’t have enough time in the day and needed an all-in-one product to get me out the door faster. Fast forward to now, artists like HAIM have trusted Skin Tint to make their skin better for years, which is an honor for someone like me, who takes creative inspiration from music, personally and in the product development process.”

Ilia’s Super Serum Skin Tint SPF 40 combines potent skincare, makeup, and mineral SPF 40 protection for the ideal all-in-one for sensitive skin. 

Mineral SPF 40 and antioxidant-rich ingredients work together to help defend against daily stressors like UV exposure and pollution, which can weaken the skin barrier and trigger sensitivity. This all-in-one essential simplifies your routine and is clinically shown to instantly improve the look of skin while delivering visible benefits over time.

HAIM commented, 

“We’ve been longtime fans of Ilia, especially the Super Serum Skin Tint SPF 40. When we’re on tour, we do our own makeup and we’re pretty much always in a rush, so having products that are quick and easy is everything. We all go for pretty natural makeup looks, so the Skin Tint is perfect. It hides blemishes really well, but still lets our freckles show through. It’s makeup, it’s skincare, it’s SPF, it honestly has it all. Especially when we’re performing outside, it’s a must.”

The collaboration is HAIM’s first-ever beauty partnership, which came about through the sisters’ search for skin-soothing makeup. They were drawn to Ilia’s thoughtful, effective formulas and, over time, developed a relationship with the brand.