Rhode Expands into Mexico and 7 European Countries

Hailey Rhode Bieber’s beauty brand Rhode announced a major global expansion. 

Rhode will be available DTC in Mexico for the first time, marking the brand’s official entry into Latin America. The brand also launched in seven additional European markets: Belgium, Bulgaria, Croatia, the Czech Republic, Portugal, Romania, and Switzerland.

Hailey Rhode Bieber, Founder, Chief Creative Officer, and Head of Innovation at rhode, said, 

“This is such a special milestone for us because it’s about bringing the rhode community together on a more global scale, not only further into Europe but also with our first introduction to the Latin American market. Launching in Latin America is something we’ve dreamed about for a long time and while this is just the first step, we can’t wait for the community in Mexico to experience the products and the world of rhode first-hand.”

The international expansion coincides with Rhode’s new Summer ’26 Collection. It introduces a curated lineup of bronzed, glow-inspired beauty staples designed to move effortlessly from the sand to the city. 

Inspired by luminous, sun-warmed skin and glossy bronzed lips, the collection features versatile essentials created to deliver an effortless summer glow all season long, introducing new staples and some limited-edition summer items.

Summer ’26 Collection

Pocket Bronze is Rhode’s first bronzer in an on-the-go cream format that delivers hydrating, buildable color. 

The lightweight, non-sticky, and skin-smoothing formula glides on and melts into the skin, adding sun-kissed warmth and soft dimension. Pocket Bronze is available in eight neutral to warm shades.

The new Pocket Brush is a double-ended brush made with a recycled handle and soft vegan bristles for easy, on-the-go blending. Its compact, pocket-friendly size slips right into your bag for quick touch-ups anytime, anywhere. 

Use the angled end to blend out Pocket Bronze and the rounded end to diffuse Pocket Blush.

Highlight Milk a hybrid luminizer that adds a touch of shimmery radiance. Made with the signature Glazing Milk formula, it delivers clinically proven hydration and soothing skincare benefits. 

Wear it all summer long on bare skin, all over the body, or mixed into foundation for full glam. Shake before use and apply 2-4 shakes into hands and gently press all over.​ Highlight Milk is available in four shades for either a sheer milky base of soft shimmer or a warm glow.

Limited Edition Bronze Peptide Lip Tints are now available for golden hour, melting onto the lips with a sheer wash of bronzy color and a scent that evokes summer nostalgia. 

Available in three shades, throw them in the Rhode Terry Bag or pop one in the Lip Case to hydrate, nourish, and replenish with high-performance skincare throughout the day.

The collection also includes Peptide Lip Shape, featuring three new shades joining the core lineup. Designed to give your lips dimension, they glide on effortlessly with a creamy texture and deliver high-performance skincare ingredients that visibly enhance lip volume.