Tricoci University of Beauty Culture Partners with Amika

Tricoci University of Beauty Culture announced its partnership with Amika. This brings the brand’s professional haircare products into Tricoci University and student salons across all 15 campuses. 

The partnership reflects Tricoci University’s continued commitment to providing students with hands-on experience using modern, in-demand products that align with current beauty industry trends.

Tricoci University now carries a range of Amika’s most popular products, including dry shampoos, dry hair masks, frizz treatments, hair primers, mousse, hairsprays, and finishing products. 

Amika products are also now being incorporated into classroom curriculum and hands-on training experiences for students across all Tricoci University campuses.

Larry Foster, Chief Operating Officer at Tricoci University of Beauty Culture, commented,

“Partnering with Amika allows us to provide students with exposure to innovative, salon-quality products they will encounter throughout their careers. By incorporating these products into both our classrooms and salon environments, we’re helping students build the technical skills, product knowledge, and confidence needed to succeed in today’s beauty industry.”

The partnership was introduced through SalonCentric, and facilitated by Tricoci University representative Kandace Smith. 

Smith also helped coordinate Amika’s visit to Tricoci University’s Libertyville and Rogers Park campuses as part of the “Amika Means Friend Tour.” 

While the tour primarily visited SalonCentric locations, Tricoci University was the only beauty school selected as a stop. 

The visit provided students and educators with a unique opportunity to engage directly with the brand and learn more about its products, culture, and approach to professional haircare.