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The campaign features leading actress Milly Alcock, digital & in-store activations, product collaborations & more.
May 27, 2026
By: Rachel Klemovitch
Assistant Editor
Ulta Beauty announced an exclusive partnership with DC Studios’ highly anticipated feature film, Supergirl.
The summer-long integrated campaign features actress Milly Alcock, starring in the dual role of Supergirl/Kara Zor-El, and celebrates the film’s central message of self-discovery and personal empowerment.
The partnership includes a custom promotional campaign spot running on social media, streaming, linear TV, and cinema this summer.
It also includes immersive in-store experiences at select stores and an exclusive digital buying guide featuring a bold lineup of products, including a multi-branded beauty collection centered around three signature beauty looks inspired by Supergirl’s journey.
Kelly Mahoney, Chief Marketing Officer of Ulta Beauty, said,
“Our partnership with Supergirl connects Ulta Beauty to one of this year’s biggest cultural moments, while empowering our guests to express themselves boldly through beauty. This summer, we’re showing up in-store, on-screen, and through in-person events in a way that’s unmistakably Ulta Beauty – bringing together brands across our unparalleled assortment to inspire our guests to create their own version of Krypton’s rebel girl beauty.”
Customers can now discover and shop three Supergirl-inspired beauty looks, Power Glam, Grunge Romance, and Iconic Shimmer, through an interactive digital buying guide online.
It features Ulta Beauty Collection and brand collaborations from Joico, OPI, and Sol de Janeiro. Beauty enthusiasts will also be able to purchase limited-edition animated Supergirl x Ulta Beauty digital gift cards, exclusively online.
Starting June 7, all Ulta Beauty locations will feature dedicated retail displays organized by the three signature Supergirl-inspired beauty looks, highlighting an assortment of products from Ulta Beauty Collection, Joico, Sol de Janeiro, and OPI that help bring the rebel aesthetic to life.
Fans can also experience immersive large-scale window vinyls designed by legendary Supergirl: Woman of Tomorrow comic book artist Bilquis Evely, installed at five Ulta Beauty locations in New York City (Herald Square), Dallas (Inwood Village/Lovers Lane), Los Angeles (Westwood, Santa Monica), and Chicago (Michigan Avenue).
Additionally, 12 Ulta Beauty stores across New York City (Chelsea) and Mexico will showcase Supergirl’s bold, graffiti-inspired energy through digital experiences.
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