For 2013's Breast Cancer Awareness Month
- underway now - The Estee Lauder Companies
, and 15 of its brands, are once again continuing the mission that Evelyn Lauder began over a decade ago.
These items are all "dressed in pink" to help raise money for the Breast Cancer Research Foundation (BCRF)
. Plus, the Estee Lauder Dream Collection
was designed to pay tribute to Evelyn Lauder's legacy.
Read more about ELC's Breast Cancer Awareness Campaign this year, in Beauty Packaging's Online Exclusive about Pink Ribbon Packaging.